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Batiste Madalena : ウィキペディア英語版 | Batiste Madalena Batiste Madalena (1902–1988) was an American commercial artist best known for the original advertisements he created for the Eastman Theatre in Rochester, NY from 1924-1928. Other movie theater exhibitors commissioned film advertising but Madalena’s work is the largest archive of this type of work to survive.〔Voice of Silent Era Film Still Makes Itself Heard, Nick Madigan, Daily Variety, July 9, 1988〕 == Early life == Batiste Madalena was born in Italy and immigrated to the United States in 1904.〔(Paintings from a Picture Palace ), by Judith Katten, American Heritage, December, 1983〕 He enrolled at the Mechanics Institute, later to become the Rochester Institute of Technology to study art. During his artistic training Madalena studied under influential advertising artist J. C. Leyendecker.〔 In 1924 he had won just won a scholarship to the Art Students League of New York when he received a communication from inventor and photographic manufacturer George Eastman, who had just built the Eastman Theatre in Rochester, NY.〔Exhibit Pays Tribute to Movie Posters, by Yardena Arar, St. Petersburg Times (Florida), February 17, 1992〕 Boasting 3,350 seats, the Eastman Theatre was the third-largest cinema in the United States at the time and the flagship in a first-run chain of movie Theatres.〔Museum of Modern Art Press Release, October 10, 2008〕
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